Welcome to Brown & AssociatesEFFECTIVE DIGITAL MARKETING and COMMUNICATIONS--THE BEST OF THE NEW WITH THE BEST OF THE PROVEN |
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We bring years of experience in building creative, effective integrated marketing and communications programs from social media to print collateral to email, web content to video, customer/patient and partner communities and more--for lead generation, branding, retention, engagement, positioning and sales conversion. We also specialize in helping companies achieve effective innovation including social media strategy and execution, and ROI guidelines. New tools, proven methods. The keys we've found are clear communication, good writing/editing, testing/analytics, and especially building strong relationships based on integrity, trust and a sense of humor! Some of our clients and projects: Beckman Coulter: Digital Marketing/Communications Strategy and Execution Cisco: Strategic Branding and Communications Safeway.com: Customer Engagement and Retention Strategy, Messaging and Feedback Loop/Surveys KDH Systems: Clinical Trial Recruitment Marketing and Communications/PR Oil & Gas Innovation Center: Market Research for New Technologies Schott Solar: Marketing and Communications/PR Strategy and Production Kaiser Permanente: HealthConnect Enterprise Introduction/Transition/Product Launch Intel: "Intel Inside" Launch Strategy, Marketing and Communications Sun Microsystems: New Product Launch Marketing and Channel Recruitment Strategy Apple Computer /Microsoft: Scenario Training Materials Writing/Production  |
WHY US? You get the value of our insight and experience; solving problems creatively is what we do! We love to work with you and your team to create effective marketing, communications and business development solutions. We enjoy the challenge of change and innovation! A few examples: Problem: Recently we were asked by Safeway.com to help create new messaging and feedback loop strategy for Safeway Club Card members to join a new digital email program called "Just4U." Issues were that Club Card members did not have to give their email addresses, and also they needed to know the extra value of joining another Safeway discount program. Why should they sign up? Solution: To entice members to sign up for "Just4U" it became clear the the value of the new program included discounts that were over and above those from the basic Club Card membership. Once this was clearly explained, the memberships increased (statistics are proprietary). The next issue was to obtain feedback on the coupons that were sent as part of the new program, to assess the effectiveness, engage and retain members. The strategy we developed was to personalize the coupon selections, including checkboxes next to each coupon icon, that gave the the option to "like/dislike" that product, and then to ensure through backend programming that the dislikes were deleted from that customer's selections from then on. Regularly scheduled surveys were provided (with customer permission) for continued satisfaction with the selections. Problem: Kaiser Permanente needed to undergo a major business process change, from paper to electronic applications for all their clinical and patient visit processes; throughout the enterprise. This was the largest business process change in healthcare in the US, a $6B investment, deployed over 10 years! Solution: A comprehensive strategy was developed using a combination of departmental, individual provider and staff marketing communications, training, testing and revising what worked and what didn't, including creating and delivering advance presentations, developing a unique UI, for each department, sending regular emails and updates as to progress and implementation schedules, training advance "power users" as go-to knowledge users for each department, individually scheduled elbow to elbow training as well as scheduled group classes and especially responsiveness to questions, concerns and issues as they came up, with answers through a dedicated training center, staffed by knowledgeable trainers. The result was excellent adoption by providers, staff and patients, making Kaiser one of the most efficient healthcare systems in the US and a model for all healthcare transitions to electronic applications.
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